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Guy Salim

Artistic Director


Guy is an international Choreographer, Musician, Performer & Creative based in London.

Guy was born in London, and began his training in dance and music at an early age under his mothers tutelage at Lanterns School of the Performing Arts. Guy then attended The Arts Educational School Tring Park for 10 Years following on to The Urdang Academy London for 3 Years. Meanwhile, Guy received 2 Years furthering his musical knowledge at Trinity College of Music in Greenwich, with his 1st study Drum Kit/Percussion, 2nd Study Clarinet, Composition, Mixing/Recording, and Performing in Big Band and Percussion Ensembles.

Guys work is varied across many genres of the industry, working with Pop artists and companies such as BTS, The Black Eyed Peas,Coldplay, Tinie Tempah, Zara Larsson, Paloma Faith, Union J, Elyar Fox, Britains Got Talent, The X Factor, Lioness Records, Dionne Bromfield, Simon Smith,The Olympic  ceremonies, CBBC, BBC, Graham Norton, The Voice UK, The Voice Germany, ITV, Kellogg’s, TKMAXX, Universal, JingleBellBall, The Rugby World Cup Closing Ceremonies, Sony, Nickelodeon, New Era & More.

Touring theatres across the UK and internationally, Guy also works in the Musical Theatre industry in several creative capacities. Most recently Guy returned from The Choir Of Man Australia Tour, with other credits including - Cats The Musical (UK/International Tour ‘Swing/1st Cover The Rum Tum Tugger’), West Side Story London BishopsGate Institute (Choreographer/Supervisor), Thoroughly Modern Millie ‘Ching Ho’ Uk Tour, Happy Days The Musical ‘Chachi’ (International Tour), QDOS Sleeping Beauty Pantomime, Choreographer/Dancer in Festival Jardins Pedralbes Barcelona.

Recently spending time in Miami and Las Vegas, Guy occupied the role of Associate Choreographer, staging work for Royal Caribbean 'Spectrum of the Seas”, aiding in the creation of their brand new show “The Effectors”.

Guy’s love for composing, choreographing, teaching, creating and performing has him working on many different Shows, Events, Tours, in TV, Theatre Schools, Colleges and is leading workshops across the UK & Internationally.


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Macaulay Nicholson is a professional Photographer, Dancer & Choreographer  based in London.

Macaulay was born in Peterborough and at the age of 13 was guided into street dance classes that went on to monthly competitions and national dance shows. After deciding to become a professional dancer Macaulay then trained at Peterborough Regional College, and then further trained at London Studio Centre London where he focused on more technical aspects of dance and expanding other parts of his creative form. 

During this time Macaulay nurtured his love for photography, and securing himself a mentor early in his training gave him professional one to one advice improving in both photography and videography. 

Once established Macaulay grew his own photography studio, moving further into headshots, fashion, showreels, venue promotion, creative films and dance events across the UK.  

Choreography is also a passion of Macaulay's and at an early stage has already created work for Move It Rhythm Runway: Cosi G, Jazz Co 2019 ICONIC Tour and has created and directed his own show GENERATION’Z at the Arts Depot theatre.


Macaulay Nicholson


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Paul Pacman


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Pac aka Paul is a London based Professional Videographer, Choreographer & Dancer. 


Paul studied at the University of Greenwich doing a graphic design course which then lead him into the film world where he now predominately works. 


Paul also worked at one of London’s most known dance studios, where he be became head of production And lead the studio to more success through social media. 


Paul has worked with artist’s and brands such as Rina Sawayama, Mike Posner, Kimberly Wyatt (Former Pussycat Dolls) Vivienne Westwood, Mountain Warehouse, Max Factor and Franks Red Hot, Tyrells Crips and Fila


Recently in 2020 Paul has started his own dance company called Project Pac which he now runs, training new generation of dancers, choreographers & teachers 

Ben Poultney is an Illustrator, Designer & Cartoonist born & raised in the middle of England, now living in London for the best part of 10 years. He has been drawing since he was able to hold a crayon and hasn't stopped since.


Ben specialises in fun, vibrant and interactive Artwork, bringing humour and relatable characters to the forefront of his Drawings.


He works regularly with the elderly in care-homes, as well as offering children’s Cartoon Science classes in person and online on a weekly basis. Ben has also created artwork for Barclays Bank, The Mayor of the West Midlands and Four Seasons Hotel. He was the Exclusive Illustrator for Burger & Lobster Resturants & has spent time volunteering and drawing at Great Ormond Street Hospital.


His new project is entitled 'Is This Real?' and is a joint effort of personal photographs with cartoon illustrations layered on top.


There are plenty of videos of Ben doing what he does best on his website, so feel free to have a browse.


Greg Armand 

Artist/Dancer/Producer/Sound Engineer & Songwriter

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Andre is a 2D Animator/ Digital Artist who grew up in London but now is based In Sittingbourne, Kent. Andre has been drawing since his school years and has been animating for around two years.


Andre mainly focuses on Frame by Frame 2D Animation, doing comedy animations to animated music videos, But he can also do character designs/ animation. Andre has worked with a few world renowned dancers such as Dylan Mayoral, Mecnun Giasar and Guy Salim, doing a range of animations such as logo animation to animated promotion video.


Andre frequently posts his comedy animation on his social media accounts under the name 'the_animation_man' which is the best place to browse if you're looking to have a laugh!


Ben Poultney

Illustrator, Designer & Cartoonist

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Greg Armand is a dancer, producer, sound engineer and song writer, specialising in using Logic Pro X software. Since graduating from BCA in 2018 and operating in ACM studios in Surrey, he has worked for companies like Bl@ckboxhub and South Essex College as well as freelancing for a number of schools, colleges and performing arts establishments in and around Greater London. Greg has also independently released several projects through major streaming services. It is Greg’s belief that music production should be used as a tool to empower young talents and give another option of how to succeed within the creative industry.

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Andre Pavanello

2D Animator/ Digital Artist

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Kenrick 'H2O' Sandy MBE
Co-Artistic Director of Olivier Award Winning Boy Blue

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Kenrick ‘H2O’ Sandy MBE, Co-Founder and Co-Artistic Director of Boy Blue, Associate Artist at the Barbican London, is undoubtedly one of the most renowned choreographers and performers in the UK commercial and theatrical scenes.


Sandy’s credits are extensive having worked in TV, film and theatre, at home and abroad, alongside Boy Blue’s 2001 inception. As a choreographer he’s responsible for REDD(2019), Outliers (2018), the Olivier nominated Blak Whyte Gray (2017), The Five & the Prophecy of Prana (2013), A Night With Boy Blue (2018, 2016, 2015, 2013) and Olivier award winning Pied Piper: A Hip-Hop Dance Revolution (2007). He also co-directed and choreographed Unleashed for the Barbican (2012).


Off the main stage, Sandy collaborated with director Danny Boyle for the London 2012 Olympic Opening Ceremony, winning the Evening Standard’s Beyond Theatre award. Sandy also worked on the Closing Winter Paralympic 2014 Ceremony and the 2007 Tour De France opening in Trafalgar Square, London. On screen work includes choreography on the BAFTA Awards, for All Stars and T2 Trainspotting, plus appearances on Street Dance 3D, the BBC’s So You Think You Can Dance and CBBC’s Alesha’s Street Dance Stars. In 2015 he judged the inaugural BBC Young Dancer Competition. As a performer himself, his repertoire includes Legacy Re:Loaded at the Jerwood Dance House and Jonzi D’s Lyrikal Fearta Redux at Sadler’s Wells.


No stranger to the music industry, Sandy, a former UK Street Dancing Champion, has performed with Victoria Beckham, Fergie (Black Eyed Peas), Leona Lewis and George Michael to name a few.  Accomplished in all styles of street dance – break-dancing, popping and gymnastics – Sandy’s also created choreography for an array of artists including FKA twigs, Rita Ora, Plan B, Dizzee Rascal and Alexandra Burke. Brands have also called for Sandy’s Midas touch; work with Nike, adidas, Castrol and ASOS starring on his CV.


Born in east London, perhaps the most surprising element to Sandy’s story is that he didn’t start dancing until he was 19. With long-held dreams to be a basketball player, the course of his life quickly changed when he joined his first dance troupe, Ruff Stuff, led by MTV’s Kat B, where he soon became the trickster, thanks to his acrobatic abilities.


Fast forward and in 2017 Sandy was an awarded an MBE for services to dance and the community in the Queen’s New Years honours list, an Honorary Fellowship (HonFGS) from the Guildhall School of Music & Drama in 2018 and in 2019, a Companionship from LIPA.

Creativity and performing arts have always been at the forefront of everything Carrie-Anne has done.  On her home island of Guernsey, from as far back as she can remember, Carrie was dancing, entertaining, choreographing and teaching to anyone who would give her the chance to do so.

Lucky enough to get a multi skilled training on her homeland - she was aware from a young age that this was it, this is what she wanted to do as a career, and at 19 she made the move to the arts hub of London to study professionally on a full time Musical Theatre course.

After graduating Carrie furthered her training through various open classes as well as company classes with two of London’s most successful hip hop companies - Dance 2XS and ZooNation.  It was with the latter that Carrie continued to grow through the company from performer to teacher, dance captain, assistant and both associate choreographer and director.

Fast forwarding to more recent years and the exciting ascent of her career, Carrie’s name has become synonymous with the global smash hit musical “SIX” for which Carrie received an Olivier Award nomination for “Best Theatre Choreographer”. Other nominations received include OFFIE and WhatsOnStage - also for best choreography.

Carrie has a big heart for the theatre but engages and enjoys art in all its forms.  She has also worked on various music videos, live and corporate events, artist movement, judging both nationally and internationally, and a big love of hers - teaching.

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Wilhelm Zaldua

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Artist Idents by Rory Fraser was curated in order to express the ideals of emerging artists.  Artist Idents wants to help creatives in all lines of the creative world to show off what they do and to create high quality, eye catching work for their portfolios. 



Olivier Award Nominee for Best Theatre Choreographer/


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Colombia born Wilhelm Zaldua has been a musician since age 8 when he began taking cello and solfeggi lessons then moved to London at age 10.

As a teenager he began to be influenced by Hip Hop and Hip Hop influenced latin sub genre Reggaetton and decided to learn to produce music in South Thames College aiming to be solely a producer. After he finished his BA in Commercial Music at the University of Westminster, he felt more and more attracted to writing his own lyrics and recording them over his beats.

Using the stage name Zadquiel, Wilhelm has perfected his craft for over ten years and has now began releasing music independently while collaborating and producing music with fellow independent artists.


Rory Fraser

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Shomokeh Gould

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Having been brought up around a musically talented father, music has always been an important and dedicated aspect of Shomokeh’s life. From a tender young age of 7 she began to learn the piano and shortly after the clarinet, giving her a strong grounding to music. Shomokeh  has always been fascinated by the organisation of sound and how musical pieces are put together.


Shomokeh has just completed a Masters degree in Audio Production where she has been practising her engineering, mixing and mastering skills along with DJing, composing and management skills as opposed to piano and clarinet being her first point of study.


Her long term ambition is to forever live through her music and spread her love for art through compositions created having been inspired by the components of life, fortunate enough to experience. Shomokeh, a strong minded individual, continues to practise her skills everyday  using music not only as an outlet, escapism or as therapy, but as a way of living, being that it is her passion as well as a chosen career path.

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