"G.S.Creative is a london based dance creative bringing together talented artists and creatives from the UK and Internationally, to create and produce visual, dance and expressive arts for the community" 


About Us

G.S.Creative brings together artists and creatives from all over the UK and Internationally, to create and produce visual, dance and expressive arts for the community. 


The UK Arts industry is in turmoil and government help doesn’t appear to be coming. G.S.Creative want to kickstart the performing arts into the new normal, creating jobs, opportunities and much needed income for performing artists, creatives & technical staff. This campaign will fund 10 NEW Dance Video Projects with a target of £10,000, engaging freelance Dancers, Photographers, Videographers, Studio Hire, Lighting, Stylists, Make up artists, Costume designers and many more creatives, all who's work has been hugely affected by the pandemic, its restrictions and impact on the arts industry. This project will fund many talented creatives who have extreme skill in their field, giving them a job, a place to work and a way to give back to the community during this time where jobs are so scarce in the arts sector. It will inspire others to continue creating and actively pursuing their hopes and dreams, showing strength during these tough times. G.S.Creative brings together artists and creatives from all over the UK and Internationally, to create and produce visual, dance and expressive arts for the community. This will be a continuous process leading to more awareness and a higher profile, to aid us in establishing ourselves and creating more opportunity for the arts. It is vital that creatives continue to come together to produce entertainment that can inspire our youth, and help give hope and positivity to all in these times. We need to get word out to all who want to see the arts industry thrive, join us on our journey and keep all our artists and creatives doing what they do best !. We have already begun generating video dance projects led by Artistic Director and Founder Guy Salim which can all be viewed on our website - www.gscreative.uk, plus a summary video of our successful projects so far. All our work so far has been self funded, imagine what we can create with your help ! Funding these short films is just the beginning with hopes for a future established professional dance company, youth training projects, Tv, Film, Live Performances, Theatre Shows & More.

If you would like to support our journey or take part in any aspect of the initiative Please donate to our GO FUND ME fundraiser 

Click Here,


alternatively email G.S.CREATIVE@outlook.com


Our Team

Guy Salim

Artistic Director


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Guy is an international Choreographer, Musician, Performer & Creative based in London.

Guy was born in London, and began his training in dance and music at an early age under his mothers tutelage at Lanterns School of the Performing Arts. Guy then attended The Arts Educational School Tring Park for 10 Years following on to The Urdang Academy London for 3 Years. Meanwhile, Guy received 2 Years furthering his musical knowledge at Trinity College of Music in Greenwich, with his 1st study Drum Kit/Percussion, 2nd Study Clarinet, Composition, Mixing/Recording, and Performing in Big Band and Percussion Ensembles.

Guys work is varied across many genres of the industry, working with Pop artists and companies such as BTS, The Black Eyed Peas,Coldplay, Tinie Tempah, Zara Larsson, Paloma Faith, Union J, Elyar Fox, Britains Got Talent, The X Factor, Lioness Records, Dionne Bromfield, Simon Smith,The Olympic  ceremonies, CBBC, BBC, Graham Norton, The Voice UK, The Voice Germany, ITV, Kellogg’s, TKMAXX, Universal, JingleBellBall, The Rugby World Cup Closing Ceremonies, Sony, Nickelodeon, New Era & More.

Touring theatres across the UK and internationally, Guy also works in the Musical Theatre industry in several creative capacities. Most recently Guy returned from The Choir Of Man Australia Tour, with other credits including - Cats The Musical (UK/International Tour ‘Swing/1st Cover The Rum Tum Tugger’), West Side Story London BishopsGate Institute (Choreographer/Supervisor), Thoroughly Modern Millie ‘Ching Ho’ Uk Tour, Happy Days The Musical ‘Chachi’ (International Tour), QDOS Sleeping Beauty Pantomime, Choreographer/Dancer in Festival Jardins Pedralbes Barcelona.

Recently spending time in Miami and Las Vegas, Guy occupied the role of Associate Choreographer, staging work for Royal Caribbean 'Spectrum of the Seas”, aiding in the creation of their brand new show “The Effectors”.

Guy’s love for composing, choreographing, teaching, creating and performing has him working on many different Shows, Events, Tours, in TV, Theatre Schools, Colleges and is leading workshops across the UK & Internationally.

Pac aka Paul is a London based Professional Videographer, Choreographer & Dancer. 


Paul studied at the University of Greenwich doing a graphic design course which then lead him into the film world where he now predominately works. 


Paul also worked at one of London’s most known dance studios, where he be became head of production And lead the studio to more success through social media. 


Paul has worked with artist’s and brands such as Rina Sawayama, Mike Posner, Kimberly Wyatt (Former Pussycat Dolls) Vivienne Westwood, Mountain Warehouse, Max Factor and Franks Red Hot, Tyrells Crips and Fila


Recently in 2020 Paul has started his own dance company called Project Pac which he now runs, training new generation of dancers, choreographers & teachers 

Paul Pacman


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Macaulay Nicholson


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Macaulay Nicholson is a professional Photographer, Dancer & Choreographer  based in London.

Macaulay was born in Peterborough and at the age of 13 was guided into street dance classes that went on to monthly competitions and national dance shows. After deciding to become a professional dancer Macaulay then trained at Peterborough Regional College, and then further trained at London Studio Centre London where he focused on more technical aspects of dance and expanding other parts of his creative form. 

During this time Macaulay nurtured his love for photography, and securing himself a mentor early in his training gave him professional one to one advice improving in both photography and videography. 

Once established Macaulay grew his own photography studio, moving further into headshots, fashion, showreels, venue promotion, creative films and dance events across the UK.  

Choreography is also a passion of Macaulay's and at an early stage has already created work for Move It Rhythm Runway: Cosi G, Jazz Co 2019 ICONIC Tour and has created and directed his own show GENERATION’Z at the Arts Depot theatre.

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